Our story dates back to the late 90s. Maximo and Marvin met while working for McDonald's, specifically for the Happy Meal platform in Latin America. One was the client, and the other was the Creative at ethe agency. Years later, they worked together again for one of the companies that produce toys for McDonald's, specializing in the world of kids and families. They went on to create the program "Little Architects," a blend of research, creativity, and innovation that generated significant business results. That mutual understanding, strong friendship, and the desire to carry out something innovative, courageous, and virtuous led them to create "Yes, we're Open," their own marketing, strategy, and creativity studio.